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As consumers hunkered down at home during most of last year, their spending on consumer packaged goods (CPG) grew an average of 19% in 2020 compared to 2019 according to the latest data from NCSolutions, the leader in advertising effectiveness for the CPG industry.
The COVID-19 pandemic caused a significant shift in CPG purchasing habits in 2020 — not just in how much consumers spent, but on what. According to a new NCS consumer survey of more than 2,000 adults, nearly half (47%) of Americans indicated they tried new brands and....
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