The question of the perfect rewards mix is one that has plagued loyalty marketers for decades. There’s no doubt that striking the proper balance when it comes to rewards is crucial to driving program engagement, but, just as with all other customer preferences, that balance is a constantly moving target.
A recent report from Excentus seeks to determine through which channels, and to which rewards customers are most likely to respond favorably. For the second straight year, the survey of 1,000 U.S. customers revealed that the....