CARROLLTON, Texas, March 30, 2011—T.G.I. Friday‘s® restaurants are adding more choice, recognition, and surprises to its Give Me More Stripes® loyalty program, an industry first when introduced in April 2008. Based on recent research and guest feedback on more than 300 potential features and benefits, Friday’s is refreshing its loyalty program for its millions of Stripes members, offering more rewards faster while retaining several of the program’s most popular benefits.
“With the new....