With both Google and the Interactive Advertising Bureau (IAB) responding recently to the disruption caused by privacy issues, customer loyalty industry experts say that brand marketers need to quickly get a grasp at what lies ahead in the loyalty and rewards industry. “It has never been more important for brands to invest in their customer loyalty programs,” says Richard Jones, CMO for Cheetah Digital, whose products enable marketers to collect actionable, self-reported data to power cross-channel messaging. “Both....

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