Though the term “loyalty” signifies a close bond between two parties, some consumers often take advantage of the trust companies put in their customers. In recent years, customer loyalty programs and strategies have been the subject of fraudulent activity in a variety of ways, causing brands to think twice about the balance of simplicity and security.
Loyalty360 hosted a Digital Roundtable with various brands in different industries to discuss the trends, patterns, and challenges with customer loyalty fraud and program....