Engaging and creating the best hyper-personalized customer experiences is top of mind for most brands. Loyalty360 recently spoke with Christian Selchau-Hansen, CEO of Formation, a global leader in developing scalable solutions for individualized offers. If you missed the first part of our interview, read Part I of the Q&A here. In the second part of the interview, learn more on how to form a successful loyalty program, some of the challenges brands have, and how Formation uses AI and machine learning to bridge the gap between....

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