ANN ARBOR, Mich., April 7, 2011—Social media has very little direct impact on most website traffic, according to new research released today from ForeSee Results. Fewer than 1% of website visits, on average, come directly from a social media URL. This finding suggests that the direct impact of social media is minimal, but also that the true value of social media cannot be quantified only by examining the traffic coming directly from a social media URL.
While only 1% of site visitors come from a social media URL....