Brands and consumers can expect more advertising in the mobile realm over the next three years. A new forecast from BIA/Kelsey suggests that US mobile advertising will reach at least $2.9 billion by 2014.
Comparatively, US mobile revenue reached only $491 million in 2009. That would place the 2014 figure at a compounded annual growth rate of 49%. Much of the spending will be placed with mobile search, but display and SMS messaging will also play a part in the increased spending.
“We expect to see more bundling of mobile....