FordPass Rewards Offers Complimentary Service to Essential Workers and Postmates Partnership to Program Members

Ford has announced that for FordPass Rewards loyalty members that are essential workers will receive a coupon for one complimentary The Works maintenance package. For all of June, this package includes oil and filter change, tire rotation and pressure check, brake and vehicle inspection, fluid top-off, battery test, filter check, and belt and hoses check.
 
“Wherever possible, we want to take the worry out of our customers’ lives so they can focus on what’s really important right now – staying healthy and taking care of their families and communities,” said Catherine Pearce, director, FordPass Business Operations.
 
This offer needs to be downloaded by June 30, but after downloading, customers can redeem it at any participating Ford or Quick Lane throughout the year. Proof of employment is also required to redeem this offer.
 
“This is a brilliant program for our essential workers,” said Mark Swelland, president, Hudson Ford, in Hudson, Wisconsin. “We have completed around 300 no-charge services for our frontline workers since late March. Of these, 65 percent have never been in our dealership. I did this for two reasons – it’s a nice thing to do for these critical folks and the added work has helped keep our Quick Lane team working. This is another nice move by Ford. I’m so proud to be one of your partners.”
 
FordPass is also collaborating with Postmates to reward members of the program with a complimentary one-month of Postmates Unlimited subscription, which will give the member free delivery from local restaurants and convenience stores with minimum basket size.  
 
“With the onset of COVID-19, we quickly shifted our content to support customers looking for easy and fast access to useful information and guidance,” said Pearce. “For example, we know a lot of people are looking for their nearest COVID-19 testing sites, so we’re partnering with Castlight to provide our members with access to the same location referral site Ford offers its own employees.”
 
The FordPass app also helps give users remote services, vehicle data, and roadside assistance. There are other features like Built to Lend a Hand customer support programs, and new purchase and vehicle maintenance processes. 
 
“It’s really about adapting quickly and providing helpful resources that add value for our customers,” said Pearce. “At Ford, it is in our DNA to be of service, whether building and distributing ventilators and personal protective equipment or adding access to valuable resources and services. Caring about people is what we do.”
 

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