Ford Motor Company has always been on the cutting edge of emerging technologies, always with an eye toward an improved and seamless customer experience. Ford officials believe they have found the answer to an enhanced customer experience in FordPass. FordPass, which will be available this spring to Ford vehicle owners and non-owners alike, is a free platform that reimagines the relationship between automaker and consumer, and aims to do for car owners what iTunes did for music fans. According to a company release, during an 18-month....

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