In fact, if you ask Edo Interactive CEO Ed Braswell the classic Facebook status update question—“What are you doing?”—he’s liable to answer that he’s providing a new spending avenue for consumers, along with a mother lode of digital marketing information for retailers.
“If you look at rewards programs for traditional credit cards today, there’s just diminishing value,” Braswell told the E-Commerce Times. “Blackout periods for airline tickets, the cost of merchandising is getting....