A number prosperous loyalty programs appear to be sweeping New Zealand lately. After successful launches by Feejoa and important milestones reached by Vodafone, Loyalty New Zealand, which operates the very popular Fly Buys loyalty program, is the next organization to celebrate more than a modicum of fortune.
Fly Buys, which has over 2.4 million cardholders across 74% of New Zealand households and currently partners with 50 industry-leading brands, is a major factor in the recent success of Loyalty New Zealand. Further capitalizing on the concept of every day spend, Fly Buys allows members to collect points by purchasing many of the products they already consume on a regular basis.
Fly Buys has recently been more popular than ever for Loyalty New Zealand. This year, members claimed $90 million worth of rewards, which was up from $82 million last year.
But even beyond Fly Buys, Loyalty New Zealand as a whole is also on the rise. In fact, according to the organization’s annual report, revenue rose to $91 million from $85.4 million.
Overall, Loyalty New Zealand, which counts Z Energy and Contact Energy among its list of prominent partners, posted a 6.6% gain in full-year sales.
"We've invested heavily in the last year in the elements that will position Loyalty for future growth - people, branding and marketing, products, channels and technology," said chief executive Stephen England-Hall.
Part of this success may have very well been due to Fly Buys’ expansion. In the last two years, the number of products members can consume with Fly Buys points has doubled, which now gives consumers more flexibility and more reasons to engage with the program.
"Issuance, redemption and revenue figures continue to climb year on year, reflecting the growing demand for Fly Buys points and the attraction of our retail offering," England-Hall continued.
By all accounts, for both members and administrators, it seems to be a rather good time to be associated with a loyalty program.