Weekend warriors and avid runners can all relate to the struggle of buying a new pair of shoes. Comfort, fit, and support are crucial to any runner’s success – and the wrong pair of shoes can not only cause discomfort but can lead to injury. However, the process of buying shoes is similar to the way it has always been. Walking into a shoe store, going through the awkward process of looking around, finally having to ask for help, get your foot measured. After all that, your size may not even be in stock. Then what? This is....

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