FIS has been building and implementing modern loyalty and rewards programs for retailers and financial institutions across the nation for over two decades. Loyalty360 recently caught up with FIS General Manager of Loyalty Services, Mladen Vladic, to discuss loyalty programs, how customer expectations have evolved and how FIS has responded to these changes.   What is Loyalty?   FIS approaches loyalty as an engagement tool - one with many different flavors. That’s the beauty of the space we are in. Loyalty is a tool to....

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