First Watch, a growing chain of more than 180 restaurants that specializes in breakfast, brunch, and lunch took a big step toward elevated customer engagement on Wednesday. This is because the restaurant announced a new partnership with Sparkfly, which will allow for increased capability when it comes to capturing and tracking both transactional and promotional data.   The benefits of this type of data management platform are found in the measurement stage of marketing analysis. Because the brand will now have immediate, real-time....

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