Convenience and simplicity are two key themes that customer engagement professionals must emphasize today. Because in a dynamic marketing environment that presents consumers with real-time opportunities to purchase a near infinite amount of products and services, securing customer loyalty can be a very hard battle to win.
Brands both large and small are starting to come to this realization, and Sheetz is a company that is striving to offer a high level of convenience in more ways than one.
As one of the country’s fastest growing chains of convenience stores, Sheetz purports to give customers “what they want, how they want and when they want it.” So, of course, convenience is a customer experience that Sheetz understands well, and it’s one that will be further enhanced through a newly augmented partnership with First Bankcard.
Since 2010, First Bankcard, a division of the First National Bank of Omaha, has already been helping Sheetz offer a host of rewards and value-added incentives through the brand’s MySheetz Card loyalty program. But now First Bankcard will allow Sheetz to build upon the seamless customer experience consumers already enjoy with the addition of a new private label credit card.
“First Bankcard has become familiar with the passion that Sheetz customers have for our brand and works closely with us to ensure we speak to our customers in the same tone and familiar voice that they are accustomed,” Richard Steckroth, Sheetz Director of Business Development, told Loyalty360.
The new private label credit card can be used exclusively at any Sheetz store. In addition to offering automatic fuel savings, it will allow shoppers to easily and quickly earn points toward Sheetz gift cards at every one of its more than 500 stores across six states.
Sheetz officials believe that this not only introduces a new level of value and convenience, but it’s also a way to continue building brand loyalty.
“The lucrative rewards and additional instant discounts complement the Sheetz MySheetzCard program and gives customers even more reasons to return to Sheetz every day for their food, convenience, and fueling needs,” Steckroth continued.
This partnership with First Bankcard lets the brand engage customers who may not want another card for universal spending, but still want to track their Sheetz expenses separately and earn additional bonuses in the process.
“We are a consumer driven company and we work hard to find the best products and vendors for our customers,” said Steckroth. “At Sheetz, every experience the customer has with us, helps shape the reputation of our brand. First Bankcard will help ensure that our customers have the best experience with the Sheetz credit card and we look forward to this partnership.”