First Internet Bank Transforms Customer Experience with Engaging Website Redesign

For most companies today, it is difficult to have digital engagement without a responsive website. Online customer experience in 2014 means building CRM through mobile, a channel that is increasingly eclipsing other avenues.

First Internet Bank, an esteemed provider of online banking services, has unveiled its new website, complete with a bold look, intuitive navigation, and responsive design for desktop, tablet and mobile. In addition, First Internet Bank’s team of bankers and lenders offer insight to customers through blogs and video interaction for a heightened digital engagement. Additionally, the new redesign features interactive infographics and social media integration.

In 1999, First Internet Bank of Indiana opened as the very first FDIC-insured institution to reside solely on the Internet. Since then, the company has expanded to all 50 US states, providing a truly unique customer experience in banking.

“As a modern online bank with timeless banking principles,” David Becker, President and CEO of First Internet Bank, said in a release. “The updates provide a rich digital experience to our visitors, who are looking for clear content and easy access to our lending and support teams, all in a format that works for the device of their choice.”

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