Companies are missing out on excellent opportunities to build loyalty by not fully harvesting and analyzing information available through Twitter feeds, according to Michelle de Haaff, vice president of strategy for Palo Alto, Calif.-based social media company Attensity.
The company is one of a dozen partners involved with Twitter’s Certified Products Program, which is designed to make it easier for businesses to find the right tools to engage with customers, understand what people are saying about them on Twitter and learn more....