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December 18th - Bridgestone Americas Tire Operations, LLC (BATO) and Major League Baseball Properties (MLBP) announced they have entered into a multi-year integrated marketing partnership that designates the Firestone brand as the first “Official Tire of Major League Baseball.” The agreement also marks the largest sports sponsorship for the 109-year-old Firestone brand outside of motor sports.
The agreement comes on the heels of a strong year for Major League Baseball (MLB....