Mobile websites are nothing new, but today’s marketers are revamping outdated sites to connect to a new customer – a social, on-the-go customer. FedEx, for example, had a mobile site in place for nearly a decade before it released a new, “optimized” version in late September, along with a new mobile app. For this Digital Insider, we examine how FedEx addressed this challenge.
“We’ve had a mobile site in place for eight or nine years but largely kept it in containment until the market was ready....