MINEOLA, N.Y.—FatWire Software, the largest independent Web Experience Management (WEM) provider, today announced that its FatWire Content Server fully integrates with Google Analytics to help customers quickly and easily measure and track the success of their FatWire websites. FatWire customers can download the integration module free of charge from FatWire to automatically generate Google tags and feed data directly into Google, for out-of-the-box monitoring and reporting. The integration will enable FatWire customers to use Google’s industry-standard free analytics package to measure and optimize online content and campaigns, providing a better understanding of website effectiveness, including traffic, usage patterns and visitor behavior.
“Our seamless integration with Google Analytics is one more way FatWire empowers our customers with the advanced web capabilities their marketing and customer-experience teams need to drive business success”
In today’s highly competitive business environment, organizations must use the web to ensure business success by driving marketing and communications effectiveness, promoting brand loyalty, driving online sales, engaging customers with interactive offerings, and much more. Measurement and tracking are critical to understanding the ongoing effectiveness of these outlets. An enterprise-class web content management platform that also offers integrations with industry standard tools is required to help marketers meet these challenges and achieve their business and communication goals.
FatWire Content Server is a comprehensive web content management solution that enables organizations to build, deploy and manage large-scale, global, targeted and interactive websites. The FatWire Analytics module, which is natively integrated with Content Server, provides granular tracking of content assets for specific customer segments and across dynamic, targeted web pages, enabling optimization of content on a granular level. Google Analytics provides complementary capabilities for tracking and measuring website and user behavior at a site and page level. With this packaged integration, customers can now combine FatWire’s market-leading platform with Google Analytics, thus providing a combination of page, behavior and granular content analytics, helping marketers optimize the effectiveness and success of online content, campaigns and sites.
“Our seamless integration with Google Analytics is one more way FatWire empowers our customers with the advanced web capabilities their marketing and customer-experience teams need to drive business success,” said Loren Weinberg, senior vice president of marketing and product management, FatWire Software. “We’re committed to making the jobs of marketers easier and more efficient. In addition to aggressively innovating in FatWire’s own offerings, we plan to launch more integrations with industry-leading technologies in 2010 to ensure our clients have the most advanced tools at their disposal for delivering an optimized and effective web presence.”
About FatWire Software:
FatWire Software provides Web Experience Management (WEM) solutions that enable organizations to deliver a rich online experience to users and to simplify management of their web presence. Headquartered in Mineola, N.Y., FatWire serves more than 500 customers from offices in 10 countries.
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