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It’s been an exciting journey for Farrah Shultz to become Senior Director of Business Development for Kobie Marketing.
Starting as a music major trained in classical opera and shifting to a retail-heavy career for 15 years, Shultz found herself making a “natural progression” into the loyalty industry, one that she has fallen completely in love with.
Shultz, who is responsible for ensuring brands are equipped with the right solutions to create a positive business impact, is the latest loyalty leader to talk with Loyalty360 CEO Mark Johnson as part of the ongoing “Loyalty Live” series. She speaks at length about Kobie’s presentation on “Building Enterprise Loyalty through Building an Emotional Connection,” Kobie’s emotional loyalty strategies, and hopes to see an increased focus on the customer-brand relationships.
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