Officials for Farmers Insurance, one of the largest multiline insurers in the U.S., want to recognize and reward customer loyalty.
As a result, the company announced the launch of the Farmers® Rewards Visa® Card, a credit card offering designed to reward customers for their loyalty. Farmers will initially roll out a targeted campaign to customers in Ohio, New Jersey, and Washington.
The new Farmers Rewards Visa Card issued by Alliance Data Systems Corp.’s Card Services business, will award....