A colleague and I were talking about a brand the other day. That’s not surprising. We do that professionally every day. And which brand it was isn’t important. What is important though is how impressed we were with one particular commercial that had been recently introduced for the brand.
The thing was that we hadn’t actually seen the ad–not in the traditional sense of the word “seeing,” if the first image that entered your head when you thought about seeing a commercial is sitting in front of an....