Without much fanfare Facebook is preparing to change the way it asks users to connect with brands and celebrities on the social networking site. Rather than asking people to “Become a Fan” of a product or personality, Facebook users will click that they “Like” the subject.
The change, while subtle, strikes a different tone, and may result in more consumers engaging with brands on Facebook. Think about it: You might like Starbucks coffee or McDonald’s fries, but yet not consider yourself a “fan” of those products. Saying you “Like” a product offers an opinion about it, whereas being a fan implies a greater level of commitment.
Facebook users already seem to acknowledge this distinction. All Things Digital reported that Facebook says its users already hit the “Like” button in other contexts—in status updates and photos, for example—twice as often as they “fan” something.
And Facebook is telling its partners that it expects the changes will result in… Read Full CNBC Article.