Carolyn Everson, Vice President of Global Marketing Solutions at Facebook, believes that marketers need to change entire business models to evolve and capture customer engagement via mobile.
“So if we think about mobile as, in my opinion, the most important transformation we have had in marketing in over 100 years,” Everson said during Tuesday’s UBS 43rd Annual Global Media and Communications Broker Conference, according to Seeking Alpha. “Radio took 38 years to get to 50 million people, TV took 13 years....