EYE Mall Media has announced a partnership with Zappit to power its next generation Amplify mobile platform. EYE launched Amplify last year as the largest mobile-enabled out-of-home network in the country. It allows consumers to engage with their mobile devices at more than 3,100 backlit and digital advertising locations in more than 250 premium shopping malls around the country.
According to the company, version 2, which is powered by Zappit, adds a robust metrics and reporting capability and web interface to enable real-time....