“If you have a visual product, then you should be showing it visually,” Mick McCarthy, creative director at ZehnerGroup, said in the company’s new report titled, Science Behind the Art of Experiential Marketing.
That mindset is the theme of the report that focuses on how marketers can magnify their customer engagement/customer loyalty efforts through an effective use of experiential marketing.
“To cultivate brand loyalty, particularly as consumers are tuning out conventional advertising, marketers need to combine....