Earlier this month Expedia launched Expedia Powered Technology, a toolkit of technology, marketing, and data offerings designed to help hotel partners drive knowledge and efficiencies to grow their businesses.
Loyalty360 talked to Melissa Maher, senior vice president, global partner group at Expedia, to find out more about what this new technology can mean from a customer engagement perspective.
What factors prompted Expedia Powered Technology and what are your goals for it from a customer engagement perspective?
Maher: We are going....