Brands are always looking to expand their customer base to grow their business and engage a broader customer base. Lululemon Athletica, a company known for its popular yoga pants and sports bras, will soon expand its size selection up to size 20. The Canadian retailer — which in the past sold clothing up to size 14 —  made this decision after being criticized for body shaming in recent years. Other brands have sought additional ways to expand their customer base as well, in an effort to grow revenues. Thoughtful....

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