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Alexandria, VA – July 13, 2011—Over 50 percent of loyalty marketers identify exceptional customer service as the most important aspect of customer loyalty programs geared towards affluent consumers, according to a recent survey conducted by Affinion Loyalty Group and VIPdesk. Over 40 percent identified exclusive rewards or concierge service as the most important aspect of customer loyalty.
Other key findings indicate that affluent consumers are most influenced in their customer loyalty decisions by recognition....
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