There’s no doubt that Americans love loyalty programs that offer gas rewards. In a previous Excentus-Ipsos eNation survey, consumers ranked fuel savings as the No. 1 most-desired loyalty reward. For such a necessary expense, earning discounts on fuel is essentially free money in the pockets of loyal shoppers.
Now, in a new report from Excentus, “Road to Rewards: American Shopper Insights,” the company examines how fuel rewards are earned and spent depending on different regions within the U.S.
The study....