Continued from the Loyalty 360 Interview with Toni DeWitt, XO Communications Senior Manager, Loyalty & Retention Marketing (Read Part One, from our interview with Toni, in the September 2011 issue of Loyalty Management)The B2B marketplace often requires a different approach to loyalty and engagement strategies. Knowing where to start and how to integrate tried and true practices with tactics specific to the B2B marketplace can be a challenge for many organizations. We had the opportunity to hear from Toni DeWitt of XO....