DALLAS, TX – March 23, 2010 - ICOM, a division of Epsilon Targeting – the leading provider of consumer information for targeted solutions - today unveiled a consumer study which looked at the effectiveness of word of mouth marketing and the profile of influencers, individuals who are more likely to talk about a product or brand to their friends and social network. ICOM’s study looks at Word of Mouth (WOM), an approach that harnesses the innate behavior of a unique group of consumers known as influencers, who naturally....