Alliance Data’s Epsilon business announced today that it is providing loyalty marketing services to Walgreens, the nation’s largest drugstore chain, in support of its Balance Rewards program. With fiscal 2012 sales of $72 billion, Walgreens has more than 7,900 Walgreens- and Duane Reade-branded drugstores in 50 states nationwide, and began offering the Balance Rewards program to customers in September.
Under the terms of the agreement, Epsilon is hosting the electronic platform for the recently launched Balance Rewards,....