Loyalty programs come in all shapes and sizes. Some are basic, some are more sophisticated, while some weigh heavily on points earned, and others seek to leverage experiences.
Loyalty360 talked to Jennifer Browers, Strategic Marketing Director for Loyalty at Epsilon, about this topic and others during an intriguing interview.
There is more and more talk about experiences versus points/rewards, etc. What is your take on this from a loyalty program perspective?
Browers: Experiences are memorable. Transactional rewards are....