Epsilon, the global leader in creating customer connections that build brand and business equity, today released Gmail Tabs: An In-Depth Analysis. The study analyzed seven months of aggregated email data and found that Gmail’s tabbed inbox, which rolled out in May of this year, is negatively impacting how consumers engage with brands in the Gmail inbox.
In this evaluation, Epsilon accounted for seasonality to determine the effects of the tabbed inbox. Given the seasonal downturns that occur in the July to September timeframe....