Epsilon Targeting brings together Epsilon Data Services, the leading compiler of U.S. new mover data; Abacus, acquired in 2007, the largest cooperative database of U.S. multi-channel buyer data; and ICOM Information & Communications, manager of North America’s largest direct-response consumer survey database. The offering includes powerhouse databases, analytics and consumer outreach capabilities such as:
- The largest survey response database in North America with customized data and reach to over 35 million households and 65 million individuals , including hard-to-find attitudinal and behavioral information across more than 1000 data points.
- The most comprehensive gathering of transactional data available, aggregated from consumer and business data cooperatives and available for contributing cooperative members use. The consumer cooperative incorporates information from over 1600 member clients spanning 109 million U.S. households with over 8.6 billion recorded transactions. The business cooperative combines data from 400 members amounting to more than 4.8 billion transactions.
- Unique data offerings such as information on 1.8 million new-movers per month, business-to-business data on more than 22 million companies, and compiled proprietary data on more than 160 million households.
- “Epsilon Targeting expands our data services business by incorporating world-class assets, talent and expertise to surpass our competitors and enable us to offer clients a much broader scope of information and analysis. This offering is unique in the marketplace because Epsilon provides from a single provider the transactional, financial, demographic and psychographic data and insights clients need in order to obtain a complete view of their customers,” said Epsilon President Bryan Kennedy. “Epsilon Targeting represents a core element in the multi-channel marketing mix and fits directly into our overall company strategy which is to deliver comprehensive and highly measurable solutions to connect our clients directly with their customers using best-of-breed data, services and technology.”
The introduction of Epsilon Targeting launches 25-year-old ICOM into a new era, strengthened by the resources and market penetration gained in the union with Epsilon, which is ranked by Advertising Age Magazine as America’s No. 1 Direct Marketing Agency.