Epsilon to Now Provide Permission-Based Email Marketing Services; Will Continue to Support and Manage La Quinta Returns(R) Loyalty Program
DALLAS, Feb. 25—Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced that its Epsilon subsidiary has signed a new multi-year agreement with Dallas-based La Quinta to provide permission-based email marketing services. In addition, La Quinta has also agreed to renew its existing agreement for....