New office opens in Mumbai; Kingfisher Airlines added to client roster

MUMBAI, India & MINNEAPOLIS, Aug 11, 2010—Carlson Marketing, the relationship building company, formally announced     its expansion into India today with the opening of its first Indian     office in Mumbai on the strength of its relationship with client     Kingfisher Airlines.

Jeff Balagna, president and CEO of Carlson Marketing Worldwide, is     excited about the growth opportunities that the market in India     represents for loyalty marketing: “India is a key strategic focus for     both Carlson Marketing and our parent company Groupe Aeroplan. Our     expansion to India is a testament to the global demand for services that     build stronger relationships and maximize the value customers deliver     for our clients.”

Together with Groupe Aeroplan, Carlson Marketing is the world’s largest     loyalty management company with offices in 16 countries including the     United States, Singapore, Malaysia, Australia, New Zealand, the Middle     East, the UK, Canada and now India. Carlson Marketing works with some of     the best known brands in the world, including Coca-Cola, Qantas, Procter     & Gamble, Oracle, Exxon Mobil and RBS. The loyalty marketing company now     adds Kingfisher Airlines to its blue-chip client roster.

Anshu Sarin, general manager at Kingfisher Airlines, commented, “We have     worked with Carlson Marketing continuing to develop and differentiate     the King Club programme in India for the last 12 months. We continuously     strive to deliver the best for our guests and King Club is a key vehicle     for us. Carlson Marketing’s deep and international loyalty and airline     expertise made them a natural choice as a partner for Kingfisher.”

Carlson Marketing’s Mumbai office delivers a full suite of services in     support of loyalty and relationship building programmes including     programme design, creative and digital marketing services, rewards and     operations, technology services and decision science.

Karl Schuster, president, Carlson Marketing Asia Pacific, added, “We’re     proud to be working with one of the great airlines in the world in     Kingfisher. Serving them out of our Mumbai office marks a significant     step in our strategy to bring the best global thinking and     implementation of loyalty and relationship marketing to leading     organisations in the largest and fastest-growing markets in the world.”

Nik Laming, managing director, India and senior vice president, Carlson     Marketing Asia Pacific, added, “This office opening is especially     important for loyalty marketers in this region of the world. A local     presence is critical to serve local clients. Our launch team of 10—    which we expect to grow rapidly—demonstrates our commitment to the     region and gives us the perfect blend of the best local talent supported     by international knowledge and experts throughout our global network.”

About Carlson Marketing Worldwide

Carlson Marketing is the world’s leading relationship building company.      Carlson Marketing designs and delivers loyalty, engagement and event     programmes for some of the world’s best known brands. Carlson     Marketing’s two global service offerings—Brand Loyalty and Engagement     & Events—are supported by six core capabilities: Strategy & Brand     Planning; Creative and Communications; Decision Sciences; Award     Services; Technology Services and Customer Service. Owned by Groupe     Aeroplan, a global leader in loyalty management, Carlson Marketing     employs more than 2,200 marketing professionals across 16 countries.      Headquartered in Minneapolis, Minn. USA, Carlson Marketing has large     regional offices in Toronto, London and Sydney.

About Kingfisher Airlines

Kingfisher Airlines is India’s only Five Star Airline rated by Skytrax,      and the only one to offer premium first class service on domestic     routes. Besides being the first and only airline in India to offer     in-flight entertainment, Kingfisher offers LIVE TV on many domestic     routes in India with 16 channels of live and exciting content. The     airline has received numerous awards for innovation, customer     responsiveness and was voted the ‘Best New Airline of the Year’, within     months of its launch.

Kingfisher Airlines is a part of the UB Group that is one of India’s     largest conglomerates with diverse interests and a global presence. The     UB Group is also the largest Indian alcoholic beverages (beer and     spirits) company and the third largest drinks group in the world.

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