TROY, Mich.—Entertainment® Publications LLC, America’s premier coupon company, announces it will operate under a new name: Entertainment® Promotions.
The change in name better represents the company’s broad range of promotional solutions for businesses and fundraisers.
For schools and other organizations looking to raise funds, Entertainment® offerings go beyond the well-known Entertainment® coupon books to include other discount and promotions products as well as giftwrap, cookie dough, gourmet treats, gift products and more.
The new name also more accurately reflects the scope of Entertainment® Membership Programs, which integrates online and mobile customer access with the Entertainment membership book or other printed products. Members enjoy the best in market discounts any time, any way, anywhere they’re looking to save money.
For the 70,000 merchants who make up the Entertainment® Promotional Network, representing over 190,000 locations, Entertainment® provides a diverse suite of products to reach consumers in all the ways they want – print, online and mobile.
“Entertainment Publications was started 50 years ago as a coupon book company, but now we offer our members so many ways to save, and to control when and how they do it,” said Melissa Fisher, Chief Marketing Officer at Entertainment® Promotions. “We’re still the brand that people have trusted for 5 decades, but we’ve evolved into a significant promotions company for merchants and community fundraisers. The Entertainment® Promotions name better represents who we are today.”
Entertainment® Membership Programs include:
- The Entertainment® book: America’s trusted source for thousands of dollars in savings, with over 4 million members. Millions of people across the U.S., Puerto Rico and Canada know the Entertainment® book from fundraising drives by schools and community organizations.
- Entertainment.com: Members can print coupons from the web site, and many merchants provide additional deals online not found in the book.
- The Entertainment® Book Companion mobile app: Available for iPhone® and Android™, the mobile app from Entertainment® is an extension of the membership experience by allowing consumers to find merchants in their book using their smartphone. This summer the app will allow members to redeem coupons by showing their mobile device at participating merchants.
- Membership savings cards: Entertainment® distributes customized membership cards as well as Repeat Savings® and Frequent Values® cards and key tags that members can use to access loyalty offers at participating merchants.
- Social media: Entertainment® provides members with a way to engage as a community via Facebook.
An exciting new feature of the Entertainment® Membership Program is the mobile app. The app works as a digital companion to the coupon book. Members can use the GPS in their smartphone to find discounts in their area or across town. Merchants can be viewed on a map or searched by location, category or name. Driving directions and one step calling or links to merchants’ web sites connect consumers with the details they need on the go.
Consumers can acquire an Entertainment® membership online at Entertainment.com, in nearly 30,000 retail outlets and through fundraising organizations. A customer chooses their membership area from among more than 150 editions representing unique market areas. Each edition features a mix of local and national coupons for dining, shopping, travel, services, events and attractions, with literally thousands of dollars in potential savings.
“Most of our participating merchants offer two-for-one or 50 percent off savings,” Fisher noted. “Many also offer loyalty savings to boost business and encourage return visits. We can now accommodate those marketing needs in a number of formats.”
Entertainment® Promotions occupies a unique position in the coupon industry: a membership – where consumers pay for access to savings. Entertainment® provides its members with high value coupons that have a long shelf life for redemption, as well as a variety of short-term special savings opportunities. Merchants embrace the Entertainment® approach because it delivers a high-quality customer and provides a positive ROI.
That combination of deep discounts and long shelf life has proved especially valuable for the 30,000 schools, community groups and nonprofit fundraisers who sell the Entertainment® Membership in their local communities. Since 2000, Entertainment® programs have generated more than $1 billion for these organizations.
Entertainment® Promotions also develops custom private labeled membership programs of online and printed coupons for corporate customers, through its Corporate Marketing Solutions division.
For more information on Entertainment® Promotions, the markets it serves and the great values it offers, visit www.entertainment.com.
About Entertainment:
Founded in 1962, Entertainment Publications, LLC (dba Entertainment® Promotions) is the leading provider of the most recognized and sought-after discount and promotion products in communities throughout North America.
Entertainment® provides a mutually beneficial solution for consumers looking to spend less on the things they love to do, businesses seeking to increase sales and community partners searching for effective fundraising solutions. Working with nearly 70,000 local and national partners representing approximately 190,000 merchant locations nationwide, and more than 30,000 schools, charities and community groups, Entertainment helps stimulate the U.S. economy, generating more than $6.5 billion in revenue for the communities it serves.
Entertainment distributes a diverse suite of products including: The Entertainment® membership book; custom local discount products; online member discount sites; and specialized promotions designed for corporate clients, as well as consumer products such as Sally Foster® gift products and a line of cookie dough and other gourmet edibles. For more information, visit www.entertainment.com and www.entertainment.com/fundraising.
Entertainment Publications, LLC is a privately held company, acquired in June 2008 by MH Equity Investors, a subsidiary of MHE Private Equity Fund, LLC.
For Entertainment Promotions
Michael Galvin, 408-218-9335
m.galvin@sahlman.com
or
Gary Caloroso, 813-251-4242 ext 230
g.caloroso@sahlman.com
or
Lynn Kilroy, 813-251-4242 ext 231
l.kilroy@sahlman.com