?Database marketing is critical to our long-term strategy,? noted Sandy Smallens, Senior Vice President, Digital for Entercom. ?Enticent has shown great thought leadership in this area and has an excellent reputation with our stations and their listeners.
Their tools will not only give us a single database, but also enable us with survey, music testing, highly advanced contesting applications, and flash-based gaming. Enticent?s ability to deliver both a points-based and non points-based solution was critical in our final decision?