Forbes Insights/George P. Johnson study focuses on how leading marketers approach customer engagement; many see room for improvement
AUBURN HILLS, Mich. & NEW YORK—Customer engagement is fast becoming a critical strategy and metric for leading brand marketers, but many Chief Marketing Officers are at odds over how to do it correctly and how to measure its impact, according to a new study released today by Forbes Insights and George P. Johnson (GPJ).
The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on an....