Edina, MN, January, 30 2012 – BI WORLDWIDE, a global business improvement company, recently released an article called Employees as Marketers discussing employee engagement’s impact on building a solid brand. The article was written by Lorraine Frias, interactive promotions strategist at BI WORLDWIDE.
“Large companies spend millions of dollars annually building and maintaining their brand,” Frias said. But sometimes they forget to acknowledge the connection between the employee experience and the....