For Sheila King Goodwin, senior vice president, retail banking at PeoplesBank, employee engagement and customer loyalty are forever connected.
Based in Holyoke, Mass, and established in 1885, PeoplesBank has seen quite the evolution in customer loyalty and customer behaviors during the past 132 years.
“Employee engagement and customer loyalty are joined at the hip!” King Goodwin told Loyalty360. “If you do not have employees that are onboard, your customers will see the seams splitting in your experience....