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Don Smith, EVP Chief Consulting Officer, Brierley, recently hosted a webinar to discuss the topic of emotional loyalty. This in-depth discussion included first-hand accounts from Hugo Munday, Director, Customer Service, ThriftBooks; Stephanie Sayfie Aagaard, Collaborative Innovator General, Bal Harbour Shops; and Michelle DeVore, VP, Customer Experience, European Wax Center.
Customers want more from loyalty brands than coupons and points. They are looking for experiences, for unique perks to keep them engaged with the brand. To get to that emotional “loyalty beyond reason,” companies must start by earning rational loyalty.
>> Click here to watch “Emotional Loyalty: Moving Customers Beyond the Transaction” on-demand
Emotional Loyalty – Back to Basics
What does emotional loyalty look like?
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