At Loyalty360, we talk to brands often about the importance of emotional customer engagement and the crucial role that plays in earning long-term customer loyalty.
Emotional customer engagement is the ultimate payoff for loyalty marketers.
A new report from Capgemini’s Digital Transformation Institute titled, “Loyalty Deciphered−How Emotions Drive Genuine Engagement,” reveals that emotions have the strongest impact in driving customer loyalty.
What’s more, the report says that retailers that can foster....