New Experian studies highlight consumer coupon use and email coupon campaign data
SCHAUMBURG, Ill., Nov. 12 /PRNewswire/—Eighty percent of online coupon mailings garnered higher transaction-to-click rates and transaction rates than the non-coupon campaigns, according to The coupon report: Benchmark data and analysis for email marketers from Experian Marketing Services. Today released in conjunction with another insightful Experian report, Use coupons to boost your holiday sales revenue, the studies provide today’s marketers with....