Email marketing will be a critical element tied to customer engagement during the upcoming holiday season for Deborah Lippmann, a global brand of beauty products used by various A-list celebrities.
Deborah Lippmann is following its brand mantra to secure customer loyalty and deliver personalized service this holiday season. Email, which generates 50% of the company’s annual sales, helps the company achieve this by having the ability to segment its audience, target customers based on previous behaviors, and build relevant promotions....