Email marketers are twice as likely to integrate customer data across all channels, according to new research by Forrester Consulting on behalf of Experian Services.
The global study titled, Road to Cross-Channel Maturity, also found that marketers seasoned in email, more than any other digital channel, are in a position to be the ones to lead the transition to the cross-channel marketing era.
Forrester Consulting found that marketers around the world struggle to integrate data sources and adopt effective data-management practices. Only....